Health Policy Explained

Services

Brand Identity
Logo design

Industry

Healthcare

Year

2023

Overview

Health Policy Explained is a specialist consultancy working at the intersection of healthcare and policy. Their mission is to decode complex healthcare policy frameworks in the UK and communicate them clearly to clients, ranging from NHS trusts to global pharmaceutical companies.

When they approached us, they were at the very start of their journey. They needed a brand that communicated authority and professionalism, but also a human touch. The challenge was to strike a delicate balance: feeling credible enough for major health bodies, while remaining approachable and collaborative.

At the heart of the visual identity is a custom logo mark that brings together two core ideas: the universally recognised healthcare cross and a speech bubble, integrated through overlapping shapes and negative space.

This smart visual metaphor communicates exactly what the brand does: interprets health policy and makes it understandable. The result is a symbol that feels modern, meaningful and distinct in a space that can often be overly clinical or corporate.

A printed logo with four overlapping rounded rectangles in shades of blue, forming a symmetrical pattern on textured white paper.
Illustration showing a medical symbol plus a speech bubble resulting in an explained version of the medical symbol with 'Explained' label.
Business cards for a health policy company, with a blue and teal cross logo and contact information for Michael Jones, Senior Partnerships Manager, on a light blue and white background.

Modern, professional and quietly confident.

The wider identity system leans into a palette of fresh, clinical blues that feel trustworthy without being cold. Rounded, modern typography supports clarity and accessibility, reinforcing the brand's promise to remove jargon and deliver insight.

Three stacked healthcare reports or magazines with purple and blue covers, titled "Empowering Health: Transforming Lives," featuring a white medical cross icon on the cover, laid on a light blue surface.

The visual language is designed to scale, from detailed strategy documents to front-line digital campaigns, and remains consistent across all touchpoints.

Person holding a tablet with a stylus, displaying a digital health app on a wooden table.

Deliverables included:

  • Logo and brand identity system

  • Brand guidelines

  • Business cards, brochures, and flyers

  • Digital advertising assets

Slide titled 'Health Policy Explained' with a logo featuring a cross made of four rounded shapes on a blue background.

The Outcome

Expert, but approachable.

With its clear, professional tone and a logo that cleverly encapsulates the brand’s mission, Health Policy Explained now stands as a confident and credible voice in healthcare consultancy.

The new identity enables them to connect effectively with both national institutions and local teams, supporting collaboration at every level.