Privacy policy

Last updated: 3rd October 2025

Keel Studio (“we”, “us”, “our”) is a sole trader business owned and operated by Ryan Booth, trading as Keel Studio. We are committed to protecting your personal data and being transparent about how we collect, use, and share it. This policy explains your rights under the UK GDPR and how we comply with data protection laws.

1. Contact Details

  • Trading Name: Keel Studio

  • Legal Entity: Sole trader – Ryan Booth

  • Trading Address: 19 Sutherland Drive, Sunderland, SR48RJ

  • Email: ryan@keelstudio.co.uk

For all privacy-related queries or requests, please contact us using the details above.

2. Data We Collect

We collect personal data in the following ways:

  • From you directly: via contact forms, emails, or social media messages (name, email address, project details).

  • Automatically: through cookies and website analytics tools (IP address, pages visited, browser type).

  • From third parties: if relevant to your enquiry or project (e.g., cloud storage or project management providers).

3. How We Use Your Data

We use your personal data to:

  • Respond to your enquiries and provide design services.

  • Maintain business records and manage client projects.

  • Improve our website and services.

  • Comply with legal obligations (e.g., tax and accounting requirements).

4. Legal Basis for Processing

We process personal data under the following lawful grounds:

  • Contractual necessity: to provide the services you request.

  • Legitimate interests: to respond to enquiries, maintain records, and improve services.

  • Legal obligation: to comply with UK law.

We do not currently use your data for marketing purposes or newsletters.

5. Sharing Your Data

We may share personal data with:

  • Website hosting providers (Squarespace)

  • Cloud storage or project management tools (e.g., Dropbox, Google Workspace)

  • Analytics providers (Squarespace Analytics, Google Analytics)

  • Professional advisors (e.g., accountant)

We will never sell your personal data.

6. Cookies

We use cookies to improve your browsing experience and measure website performance. For full details on the types of cookies, their purposes, and how you can manage them, see our Cookie Policy.

7. Data Retention

  • Enquiry emails: kept for 2 years.

  • Client project records: kept for 6 years for accounting and legal purposes.

  • Data is deleted securely once retention periods expire, unless deletion is requested sooner.

8. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you.

  • Request correction of inaccurate data.

  • Request deletion of your data.

  • Restrict or object to processing of your data.

  • Withdraw consent at any time (where applicable).

  • Complain to the Information Commissioner’s Office (ICO) if you believe your rights have been breached.

9. Third-Party Services

Some services we use may process data outside the UK/EEA (e.g., Google Analytics). We ensure that appropriate safeguards, such as standard contractual clauses, are in place to protect your data.

10. Updates to This Policy

We may update this Privacy Policy periodically. The latest version will always be available at keelstudio.co.uk/privacy-policy.