A great brief leads to great design. This post breaks down how to write a clear, focused design brief that inspires creativity, saves time, and gets better results. Includes Keel Studio’s checklist for briefing with confidence and clarity.

Typography does more than display words, it shapes how people feel about your brand. Discover how Keel Studio uses type to express personality, build consistency, and make brands instantly recognisable, even without a logo.

The best brands balance local authenticity with global appeal. Drawing from the creativity and craft of the North East, Keel Studio explores how a strong sense of place can inspire timeless, distinctive design, wherever your brand lives.

Sometimes, updating your visuals isn’t enough. This post explains the difference between a brand refresh and a full rebrand, and how to know which your business really needs. Learn how Keel Studio helps brands evolve with clarity, not chaos.